Hello, my name is Somto Okeke Charles. I'm a self-employed Entrepreneur from Nigeria who is the founder of Speakers Den & Nigeria Campus Talent Hunt. Email Marketing By Speakers Den
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How To Get Your First Client Through Mail Champ - Email Marketing
First things first—what exactly is email marketing?
Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
With Mailchimp’s campaign builder, it’s easy to find the right templates for any message—whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday.
Does email marketing work?
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.
In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores.
Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes. That’s why Mailchimp gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails).
How do I get an email list?
You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, Mailchimp lists have built-in tools to help you along the way.
There are lots of ways to find people who’ll look forward to getting your emails, but we’ve rounded up a few that work best.
To create an email list:
- Create a signup form on your website.When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up for first time visitors.
- Use a good old-fashioned signup sheet.Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
- Drive signups through social media.If you don’t have a substantial email list (or you’d just like to see it grow), but you’ve got an engaged social media following, tap into that resource. Share your signup form on your social channels.
- Host a contest or offer a discount.We’re big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
- Make your emails easy to share.When you create beautiful, compelling emails, people will want to share them. Mailchimp gives you features (like share buttons and social media post builders) that let the word about your emails spread quickly.
- Build a landing page through Mailchimp.Landing pages offer one more way to grow your email list. Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.
- References : MAIL CHAMP
To add more subscribers to an existing list:
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