Job Role: Digital Marketing Executive in Lagos

Job Role: Digital Marketing Executive

Our client is a success fum retail chain in Nigeria. After years of development, our client has become an important

part of the supermarket industry.

The Digital Marketing Lead will be responsible for developing, implementing, tracking and optimizing our digital

marketing campaigns across all digital channels.

He/She will be required to keep social media channels updated and brand-focused, and seek out new social media

avenues, and ways of connecting with target audiences.

Responsibilities

 Lead, measure, and optimize SEO/SEM for the organization to maximize traffic and visibility.

 Create strategy, plan and execute integrated digital acquisition programs that include a mix of web,

mobile, social, display and SEO/SEM advertising elements to increase sales.

 Measure and report performance for all digital marketing campaigns and channels (ROI and KPIs), using

the data to drive improvement and increase conversion rates.

 Integrate online activities with off-line marketing communications plans to ensure campaigns maximize

sales.

 Handle and process e-orders for customer's pickup.

 Responsible for leading website development and ongoing improvements to ensure content drives

engagement and increases sales opportunities and revenue (KPIs).

 Review new technologies and make recommendations keep the company at the forefront of

developments in digital marketing.

 Manage and enhance trigger email marketing matrix throughout the customer lifecycle to maximize sales.

 Manage vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and

reflects branding specifications.

 Plan and monitor budgetary control for all digital marketing.

 Other duties as assigned.

 Responsible for content and articles for blog and all necessary platform.                                                                                Qualified and competent candidates should send their CV's to baruchcooper@gmail.com. Entry closes Tuesday, October 16th, 2018. Job is around the Chevron-Lekki axis of Lagos.